PVI Solar - Solar Business Development
PVI Solar - Executive Team

President - Ed Shenker, co-founded PVI Solar to deliver unparalleled reliability and performance for solar powered lighting and illuminated signage applications.  He currently serves as the President of PVI Solar and directs a range of strategic initiatives to successfully leverage the company’s core competencies in sales, marketing, engineering, and operational excellence to create customer value.  He is a 20-year veteran in sales and marketing and surrounds himself with trusted engineering and operational advisors.

Prior to PVI Solar, Ed was the head of Sales and Marketing at Acertiv, an AOL incubator start-up focused on assisting talent acquisition professionals find the best talent for their organizations with Acertiv's credentialing software.  He also served as EVP of Sales and Marketing at Verifications Inc., where he was responsible for the profit center of the business, which included direct and channel sales, consulting, product management and marketing.   And at Sterling Infosystems, he led the way to tripling the company’s revenues in three years as EVP of Sales.  

Ed graduated from Tufts University with a degree in History. He lives in New York City with his wife and son.

Chief Operating Officer - Paul Mladineo has more than 15 years of experience leading business development and strategic planning efforts at start-up, mid-sized and enterprise organizations and is experienced at synthesizing information and ideas into successful business strategies. His responsibilities at PVI Solar include general business and product strategy as well as the development of both national and global sales distribution partnerships.

Before joining PVI Solar, he created and managed a highly profitable channel sales business at Sterling Testing Systems, developing the first successful reseller model in the pre-employment screening industry. He also led business development and strategic product sourcing teams for several top online music ventures, including Columbia House and CDNow/Musicblvd.com, and N2K, where he also was Director Finance during N2K’s highly successful IPO and SPO.

Paul has a Bachelor’s degree with Honors from Georgetown University and an MBA from The University of North Carolina-Chapel Hill, Kenan-Flagler Business School.  He resides in New York City.

Executive Vice President, Sales & Marketing - Ted Hasenstaub has been with PVI Solar over the past 4 years.  An expert with over 20 years in the graphics and sign industry, he has worked with the sign trade across the US & Internationally on Strategic Sales project design, and project planning.  He is a member of ISA, SEGD and the USGBC.  Ted has been instrumental in helping organizations understand that commercial quality solar signage is available.

Ted lives in the Tampa Bay area and is a graduate of the University of Central Florida and St Petersburg College.

Vice President, Business Development - Ajay Bhatt joined PVI Solar to help construction oriented organizations become more environmentally friendly (and avoid unnecessary trenching.)  Prior to PVI Solar, he founded and operated SouthEastern Construction for the past 20 years where he built a multi-million dollar enterprise with 45 employees.   He specialized in construction projects with federal government agencies including the US Army Corps of Engineers, General Services Administration, the Defense Logistics Agency, Veterans Administration, and National Park Service. He has completed hundreds of Design/Build, Healthcare, Facilities Maintenance and Historic Restoration projects.

Ajay has a BA, International Relations from Lehigh University and an MBA from George Mason University – School of Management.  He is based out of Washington, DC.

Vice President, Marketing – Ryan McKeever brings a unique combination of business perspectives to PVI solar:  a corporate marketer, an advertising agency professional, and a small business owner. A 15-year veteran who has worked on an array of advertising clients:  NBC Universal, Celebrity Cruises, Publix Supermarkets and others. He started and operated Snap Fitness franchise locations in the Twin Cities area and was Managing Director, Marketing at Verifications, Inc.   He joined PVI to create awareness of the advancements in solar lighting technology within the green community. 

Ryan resides in Minneapolis.  He has a Bachelors of Business Administration in Sales from the University of Memphis and an MBA from the University of South Carolina, Darla Moore School of Business.


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